The charm of a traditional fireplace, without the
smoke
mess
cost

Love the timeless look of a rustic hearth? Our traditional-style bioethanol fireplaces bring all the nostalgic charm of a flickering hearth into your home, without any of the downsides.

  • Classic designs that echo traditional fireplaces
  • Eco-friendly alternative to woodburners
  • No chimney and no flue
  • No smoke, ash, or mess
  • Certified for use in smoke control areas
  • Cleaner-burning, odourless flame
  • Patented non-spill fuel box for extra safety
  • Quick and easy to setup
  • Can be moved from room to room
  • Prices start from just £300
Designed in the UK
FREE Delivery
Flexible Payment Options
  • Designed in the UK
  • FREE Delivery
  • Flexible Payment Options

Your burning questions, answered

  • Can bioethanol fireplaces be used in a traditional fireplace insert?

    Yes, you can safely use a bioethanol insert for a Victorian fireplace with the right modifications and professional guidance. This modern conversion lets you enjoy the charm of a period fireplace without smoke, soot, or chimney maintenance.

    Converting a Victorian fireplace using a bioethanol insert creates a clean, eco-friendly heating solution that preserves the traditional look while eliminating the need for wood or gas. Here are some important considerations:

    How to Convert a Victorian Fireplace for Bioethanol Use

    • Consult a Professional: It is crucial to consult with a professional fireplace installer or technician who specialises in bioethanol fireplace conversions. They will assess the feasibility of the conversion, ensure compliance with local regulations, and address any safety concerns.
    • Ventilation and Chimney Compatibility: Adequate ventilation is essential when using a bioethanol fireplace. The chimney and flue of the traditional fireplace should be properly inspected and modified, if necessary, to accommodate the different ventilation requirements of a bioethanol fireplace.
    • Firebox Conversion: The existing firebox of the traditional fireplace insert may need to be modified to accommodate a bioethanol burner. This can involve removing or adapting the existing grate and ashpan to create space for the bioethanol burner.
    • Safety Features: Bioethanol fireplaces should be equipped with safety features such as flame snuffers and fuel spillage prevention mechanisms. These features help enhance safety and control potential risks associated with the use of bioethanol fuel.
    • Regular Maintenance: Proper maintenance and cleaning of the bioethanol fireplace and chimney are crucial for safe and efficient operation. Follow the manufacturer's instructions for regular maintenance tasks, such as cleaning the burner and checking for any signs of wear or damage.

    If you are considering converting your traditional fireplace into a bioethanol fireplace, it is important to consult a professional fireplace installer who can guide you through the process and ensure compliance with safety regulations

    For more information on bioethanol fireplaces and related topics, you can explore our blog section, which provides valuable insights and helpful guidelines for fireplace conversions, bioethanol fireplace inserts and maintenance.

    Please note that each installation is unique, and it is important to follow the advice and recommendations of professionals who can assess your specific fireplace and provide personalised guidance for a successful conversion.

  • Will a bioethanol fireplace trigger my smoke alarm?

    High-quality bioethanol fuel burns cleanly, meaning it doesn’t produce smoke, ash, soot, or any mess. So, as long as you use your bioethanol fireplace in line with our safety guidance, it won’t produce smoke and — therefore — won’t set off your smoke alarm. 

    As long as you burn bioethanol approved for use in bioethanol fireplaces, it’s completely safe to burn in the home as a heat source. 

    Will my bioethanol fireplace trigger my carbon monoxide alarm?

    As long as you burn bioethanol approved for indoor use, such as ImagiFuel, you can be safe knowing that your fire won’t produce carbon monoxide. 

    And while burning bioethanol fuel produces some carbon dioxide, it’s only the same amount as you’d create from burning two candles. You’ll find that your houseplants thrive because they absorb carbon dioxide from the air to help them photosynthesise.

    Bioethanol uses oxygen in the air to complete combustion, so we recommend opening an internal door while burning to maximise oxygen flow. If the room feels stuffy, open a window for a couple of minutes to encourage airflow. 

    However, some customers install carbon monoxide alarms in the same room as their biofire for peace of mind. 

    Some tips for safe bioethanol fuel use

    Your bioethanol fireplace won’t produce smoke. 

    So, if you do spot smoke coming from your fireplace, we recommend you check:

    • Nothing has fallen into the fuel box, such as paper or anything else flammable (apart from bioethanol fuel).
    • You’re using a high-grade bioethanol fuel specifically manufactured for bioethanol fireplaces. Never use gels, fragrance oils, or other non-approved fuels in your biofire. However, we supply scented bioethanol if you want a pleasant ambient aroma. 
    • Nothing is obstructing or restricting the burn area of your fuel box. Keep all accessories, such as ceramic logs and stones, away from the burning aperture — this could affect combustion quality. 
    • All accessories placed inside or on top of your biofire are designed for exposure to heat and flame. All ImaginFires accessories are suitable for use inside the burning chamber, but we are aware that other inferior products have triggered smoke alarms. Remove any non-approved accessory if your smoke alarm sounds. 
  • Can you put a TV above a bioethanol fireplace?

    Yes. Bioethanol fireplaces produce no smoke, soot, or mess — so there\’s no danger of smoke damage to your TV.  You\’ll see that many of our biofire customers have made a lovely feature of their biofire and TV together.  

    Some simple tips on positioning a TV above a Biofire: 

    We recommend leaving at least 45cm between the top of your biofire and your wall-mounted TV. Biofires don\’t get as hot as wood- or coal-burning stoves, but installing your TV too close to the heat could damage your television. 

    Use one of the closed top biofires, such as all of those in our woodburner style range (link). 

    Dont put any TV leads or cables behind the biofire. They could heat up and get damaged. If you absolutely need to put cables behind a biofire…make sure they are covered in a heatproof cable guards/conduits. 

    Can I use a stovetop fan to distribute the heat from my biofire?

    Stovetop fans are inexpensive and powered by thermoelectric energy (the heat of the fire converted into electricity), your stovetop fan has neither cables nor batteries.

    The fan sits on top of your bioethanol fireplace and distributes the heat into the room (rather than permitting it to rise directly to the ceiling).  

    Stovetop fans are almost silent, and the blades start spinning when the fireplace heats up. 

    However, we get very mixed reviews on how good a job these stovetop fans do in distributing heat around the room. It depends on the fan itself, the size of room, the levels of ventilation etc.  We dont have especially high expectations for these fans to significantly improve heat distribution, but they do have their \‘fans\’ (sorry!)

    Will smoke from my bioethanol fireplace damage my TV?

    Bioethanol should never produce any smoke — it\’s a clean-burning fuel that produces carbon dioxide and a trace of water vapour — never any smoke. 

    If your bioethanol fireplace is smoking, close the slider and extinguish the flames immediately. Open your windows to ventilate the space. 

    Check that nothing has fallen into the fuel box that could be causing the flames to smoke. Small pieces of paper, hair, or debris could cause smoke. 

    Always make sure the burning aperture is clear of any obstructions. 

    What type of bioethanol fireplace is best with a wall-mounted TV?

    All of our beautiful fireplaces can be installed underneath a TV. Just ensure you leave at least 45cm between the top of the fire and the TV set. 

    However, we recommend — for extra safety — installing a closed-top biofire underneath your TV sets, such as our wall-mounted Marlow or our stunning woodburner-style biofires .

  • What is the running cost of a bio ethanol fireplace?

    The cost of running your bioethanol fireplace depends entirely on the amount you use it and the size of the flame you demand for your burn. 

    Unlike gas, there are no standing charges for bioethanol — you purchase your bioethanol fuel as and when you need it. And unlike coal and wood-burners, no additional supplies are required, such as kindling, firelighters, and chimney sweeps.

    The cost of bioethanol fuel is more stable than gas, wood, and coal 

    We’re living through particularly volatile times in terms of fuel prices, with gas and electricity skyrocketing, affecting the prices of almost every other commodity, including the cost of wood and coal. However, the price of bioethanol fuel has remained relatively stable, meaning that bioethanol is a very competitive option. 

    How much does 1 litre of bioethanol fuel cost (and how long does it last)?

    You can pay as much as £7 for a single litre of bioethanol fuel, which should last around 4 hours of burning on full. All of our bioethanol fireplaces have slider control, which reduces the size of the flame — in turn, reducing the heat output. So, if you reduce the output by 50%, your litre of fuel will last considerably longer. 

    Buying bioethanol fuel in bulk reduces the costs considerably. For example, 12 bottles of ImagiFuel currently cost £44.99, which makes it £3.75 per litre. 

    So, if your litre burns for 4 hours, it costs 94p an hour. 

    For a direct comparison, check out our article comparing the cost of burning bioethanol fuel against wood and gas — you’ll find bioethanol very competitive.

Patented ‘no-spill’ fuel box

Patent GB2555760. Fuel can’t spill if knocked.

Independently certified

Tested to BS EN 16647 safety standard.

Designed in the UK

Designed and engineered in-house since 2009.

Real flickering flames

Produces genuine flames, no LED effects.

Free UK delivery

Delivered free within 5–7 working days.

2-year warranty

Included free with every fireplace.

Why more and more people are switching to bioethanol

Traditional fireplaces often cause more hassle than they’re worth. They can be expensive to install and run, and then there’s the smoke and ongoing maintenance to deal with. Bioethanol fires give you real flickering flames without any of the drawbacks. See how bioethanol compares to a traditional woodburner, gas fire, and electric fire below.

Bioethanol
Installation cost
Eco-friendly
Energy efficiency
Flexibility / portable
Install without flue pipe
Heat output
Flame control
Real flame
Easy to clean
Indoor & outdoor use
Running cost
Bioethanol
Woodburner
Gas
Electric
£0 £700 - £3,500 £500 - £3,000 £400 - £1,000
High Moderate High Moderate to High
Moderate High High Moderate
60p - 94p/hr 60p - £1p/hr 28p - 50p/hr 12p - 50p/hr

How to choose the right bioethanol fireplace

Bring the beauty of real flames into your home with our bioethanol fireplaces. You don’t need a chimney, flue or gas connection to install one – simply unpack, place into position, and light. Here's what to weigh up when choosing your model.

Room size & heat output

Each of our bioethanol fireplaces produces around 2kW of heat, making them ideal for heating small to medium-sized living rooms, dining spaces, and snugs. Taller models are better for larger, open-plan spaces with high ceilings, while compact designs suit smaller rooms.

Indoor or outdoor

Most of our fires are approved for both. Bioethanol burns cleanly with no smoke, making it ideal for indoor use in smoke control areas, flats, rental properties, and new builds. If you’d like to use it outdoors too, choose a model with a sheltered fuel box to keep it protected from the weather.

Wall, freestanding or stove

There are several types of bioethanol fires to choose from. Wall-mounted fires save floor space and are ideal for media wall setups. Freestanding fires can be easily moved from room to room. Stove-style models give you that traditional log-burner look, with no chimney needed.

Safety & certifications

Look for a fireplace model with proven safety features and certifications. All our bioethanol fires are compliant with BS EN 16647 and feature a patented ‘no-spill’ fuel box (patent GB2555760) to absorb fuel and prevent spillages even if knocked, helping to keep you safe during use.

Not sure where to start?

Help me choose my fireplace

Answer these three quick questions and we’ll shortlist the best models for your space.

Step 1

Where will it go?

Step 2

Which style do you prefer?

Step 3

What’s your budget?

Your Matches
Biofuel Low Odour (12 pack)

Biofuel Low Odour (12 pack)

Want to keep your bioethanol fireplace performing at its best? Trusted by thousands of UK homes, our premium low odour bioethanol fuel has a high purity rating of 96%+, helping ...

£59.99£46.9921% off
Product details
Biofire Log Set (Large)

Biofire Log Set (Large)

Ceramic Logs for Bioethanol Fires This set comprises a mixture of approximately 9 pine cones or ceramic logs for all Imaginfires bioethanol fires. They are a wonderful but simp...

£54.99£49.999% off
Product details
Biofuel Vanilla (12 pack)

Biofuel Vanilla (12 pack)

Want your bioethanol fireplace to smell as good as it looks? Our vanilla scented bioethanol fuel gives off a fresh, comforting vanilla aroma that perfectly complements the warmt...

£64.99£52.9918% off
Product details
Biofire Log Set (Small)

Biofire Log Set (Small)

***NOW AVAILABLE*** This set of 3 ceramic fireplace logs is a wonderful and easy way to enhance the look of your bioethanol fireplace if you are looking for something that look...

£34.99£29.9914% off
Product details
A cosy chair draped with a soft blanket, positioned near a bright window, inviting relaxation and comfort.

False Flue (Small)

The new false flue range from imaginfires adds another level of authenticity to your woodburning style biofire.  These new and exclusive flues are just as easy to set up and us...

£159.99£129.9918% off
Product details
Burford

Burford

 ***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The Burford is the big brother of our bestselling Hampton model, with a sleek built-in log store to bring a touch of rus...

£1,049.99£849.9919% off
Product details
A stylish table arrangement featuring a vase filled with pink candles and colorful flowers, enhancing the ambiance

False Flue (Large)

The new false flue range from imaginfires adds another level of authenticity to your woodburning style biofire.  These new and exclusive flues are just as easy to set up and us...

£179.99£149.9916% off
Product details
Imaginfires_white_ceramic_pebbles_bioethanol_fireplaces

Biofire Pebbles (White)

These stones will add even more charm to your imagin bioethanol fire. Your biofire may not be properly dressed without them. Packed in bags of approximately 12 medium stones. P...

£34.99£29.9914% off
Product details
Biofire Pebbles (Black)

Biofire Pebbles (Black)

These stones will add even more charm to your imagin bioethanol fire. Your biofire may not be properly dressed without them. Packed in bags of approximately 12 medium stones. A...

£34.99£29.9914% off
Product details
Biofire Log Set (Birch)

Biofire Log Set (Birch)

***NOW AVAILABLE*** Ceramic Logs for Bioethanol Fires This new set comprises 4 silver birch ceramic logs for all Imaginfires bioethanol fires. They are a wonderful but simple w...

£54.99£49.999% off
Product details
Stow Black

Stow Black

The Stow Black is one of our most striking Scandinavian-style designs. The smooth, sleek black cylinder and wide open front allow the flickering flames to take centre stage – b...

£699.99£499.9928% off
Product details
Biofuel Forest (12 pack)

Biofuel Forest (12 pack)

Looking to add a gentle, woodland-inspired aroma to your bioethanol fireplace? Our forest scented bioethanol fuel releases a delicate pine fragrance that works in harmony with t...

£64.99£52.9918% off
Product details
Stow White

Stow White

The Stow White is one of our most striking Scandinavian-style designs. The smooth, sleek white cylinder and wide open front allow the flickering flames to take centre stage – b...

£699.99£499.9928% off
Product details
Bredon

Bredon

The Bredon bioethanol fireplace is the slightly smaller version of the Malvern, blending the reassuring familiarity of a woodburner stove with the freedom and simplicity of bio...

£849.99£549.9935% off
Product details
Howarth Black

Howarth Black

If you’re drawn to the stylish, sleek look of traditional Scandinavian stoves, but want to avoid the mess, cost, and restrictions of woodburners, the Howarth could be the perfec...

£999.99
Product details
Pembrey

Pembrey

If you love the timeless look of a traditional stove but don’t want the mess, maintenance, or cost that usually comes with one, the Pembrey could be the perfect fit for your hom...

£899.99£649.9927% off
Product details
Ledbury

Ledbury

Exclusively designed by imaginfires, our Ledbury Bio Ethanol Stove. Based on a wood burner design but with these incredible benefits: No Installation needed, save up to £1500 ...

£699.99£599.9914% off
Product details
Biofuel Mixed Scents (6 pack)

Biofuel Mixed Scents (6 pack)

Our mixed scents bioethanol fuel pack gives you the freedom to switch fragrances without committing to 12 bottles of just one scent, making it easy to alter the ambience wheneve...

£39.99£29.9925% off
Product details
Malvern Black

Malvern Black

 ***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The Malvern is one of our most versatile freestanding bioethanol fireplace stoves. With its clean lines, classic shape, ...

£899.99£599.9933% off
Product details
Alden White

Alden White

***CURRENTLY OUT OF STOCK SORRY*** The white gloss Alden is easily attached to a wall using the fittings supplied. Its gently flickering real flame enhances any external or int...

£369.99£299.9918% off
Product details
Hampton Black

Hampton Black

The Hampton bioethanol stove is the younger relative of our popular Burford model, offering that timeless woodburner aesthetic but in a smaller, more space-saving form. This b...

£899.99£699.9922% off
Product details
Kendal

Kendal

Are you drawn to the refined simplicity of Scandi fireplace design? The Kendal bioethanol stove offers a cleaner and simpler way to enjoy the soft glow of real flames, with non...

£699.99£629.9910% off
Product details
Anya

Anya

Looking for a quick and easy way to revive your unloved or disused fireplace, without needing to install a chimney or flue? This small bioethanol fireplace insert could be the p...

£249.99
Product details
Dalton Black

Dalton Black

***CURRENTLY OUT OF STOCK SORRY*** The Dalton bioethanol fire is a low-profile fireplace that just oozes subtle contemporary charm. Twin 6mm tempered stay clear safety glass gu...

£359.99£299.9916% off
Product details
Broadway Suite

Broadway Suite

***AVAILABLE TO PRE ORDER FOR DELIVERY MID OCTOBER*** Effortlessly change any boring wall space into a bioethanol fireplace suite in around an hour! Our Broadway Bioethanol Sui...

£899.99£699.9922% off
Product details
Salcombe

Salcombe

Exclusively designed by imagin, the Salcombe is our latest Bio Ethanol Woodburner style fireplace. Save up to £1500 compared to installing a woodburner. NO INSTALLATION NEEDED...

£869.99£699.9919% off
Product details
White Flue (Large)

White Flue (Large)

The new large white false flue from imaginfires adds another level of authenticity to your woodburning style biofire.  These new and exclusive flues are as easy to set up and u...

£179.99£149.9916% off
Product details
Dalton White

Dalton White

***SORRY CURRENTLY OUT OF STOCK*** The Dalton white bioethanol fire is lightweight and easily stored when not in use during the warmer months.  No chimney required Warms your ...

£359.99£299.9916% off
Product details
A chic white chaise lounge placed on a soft rug, adding sophistication and comfort to the interior decor

White Flue (Small)

The new small false flue from imaginfires adds another level of authenticity to your woodburner style biofire.  Its just as easy to set up and use as your imagin biofire. Desig...

£159.99£129.9918% off
Product details
Eton Black Biofire WitH log pile

Eton Black

The Eton Biofire is a wonderful high grade stainless steel bioethanol fireplace insert with a gloss black surround. This easy to use bio-ethanol burner box is easily inserted ...

£249.99£179.9928% off
Product details
Hampton Grey

Hampton Grey

The Hampton bioethanol stove is the younger relative of our popular Burford model, offering that timeless woodburner aesthetic but in a smaller, more space-saving form. This ...

£899.99£699.9922% off
Product details
Howarth White

Howarth White

If you’re drawn to the stylish, sleek look of traditional Scandinavian stoves, but want to avoid the mess, cost, and restrictions of woodburners, the Howarth could be the perfec...

£1,399.99£999.0028% off
Product details
Arkle

Arkle

Do you have an unused fireplace that you would love to have a real fire in but don't want to go through the expense or hassle of opening up the chimney? The Arkle bioethanol fi...

£279.99
Product details
Eton White

Eton White

The Eton Biofire burner box is  a beautiful high grade stainless steel bioethanol fireplace insert with a smooth white gloss surround. This easy to use bioethanol burners box ...

£249.99£179.9928% off
Product details
Boston Black

Boston Black

***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The Boston bioethanol fireplace is now available in a sleek black gloss finish. Just as portable and easy to use as the ...

£369.99£279.9924% off
Product details
Globus White

Globus White

The Globus Bioethanol Fireplace is a beautiful combination of aesthetic joy and functional simplicity. It features contemporary curves, two sections of 6mm tempered stay clear ...

£529.99£429.9918% off
Product details
Holborn Suite

Holborn Suite

***SORRY CURRENTLY OUT OF STOCK*** Effortlessly change any boring wall space into a bioethanol wall mounted fireplace suite in around an hour! Our NEW Holborn Bioethanol Suite ...

£829.99£649.9921% off
Product details
Arlington Black

Arlington Black

***SORRY, CURRENTLY OUT OF STOCK*** The Arlington Wall Mounted Bioethanol Fireplace is easily attached to a wall using the fittings supplied. Its gently flickering real flame e...

£449.99£349.9922% off
Product details
Moritz

Moritz

The style of a contemporary wood burning stove with the simplicity and convenience of a bio fuel fire, with a subtle Graphite Grey coloured finish. No Installation needed, sav...

£869.99£649.9925% off
Product details
Arlington White

Arlington White

The Arlington Wall Mounted Bio Ethanol Fireplace is easily attached to a wall using the fittings supplied. Its gently flickering real flame enhances any external or internal sp...

£449.99£349.9922% off
Product details
Round black bioethanol fireplace in a beige insert next to a brown chair

Globus Black

***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The aesthetically pleasing Globus bioethanol fireplace is a real joy to look at and simple to use. This freestanding Bio...

£529.99£429.9918% off
Product details
Alden Black

Alden Black

***NOW AVAILABLE*** One of our most desired contemporary Biofuel fires. The Alden is a wall mounted bio fire that looks superb inside or outside the home. A 6mm tempered stay c...

£369.99£299.9918% off
Product details
Henley White

Henley White

This is a wonderfully contemporary wall mounted fireplace design that will look superb in any home. No chimney needed Burns without smoke 6mm Tempered Stay Clear Safety Glass ...

£449.99£349.9922% off
Product details
Boston White

Boston White

***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The Boston bioethanol fireplace is uniquely beautiful but as easy to set up and use as all our Biofires. The Boston is c...

£369.99£279.9924% off
Product details
Henley Black

Henley Black

***CURRENTLY OUT OF STOCK SORRY*** The Henley bioethanol fireplace is a wonderfully contemporary wall mounted fireplace with a design that will look superb in any home. No chi...

£449.99£349.9922% off
Product details
Marlow White

Marlow White

***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** This is a wonderfully contemporary wall mounted fireplace that will look superb in any home! No chimney required as it ...

£569.99£449.9921% off
Product details
Marlow Black

Marlow Black

***AVAILABLE TO PRE ORDER FOR DELIVERY MID SEPTEMBER*** The beautifully curved Marlow Wall Mounted Bioethanol Fireplace is a wonderfully contemporary design that will look supe...

£569.99£449.9921% off
Product details
Biofuel Woodland Spice (12 pack)

Biofuel Woodland Spice (12 pack)

Our Woodland Spice scented bioethanol fuel releases a warm, subtly spiced aroma reminiscent of cinnamon and cloves. Each litre provides at least 4 hours of burn time, making it...

£64.99£52.9918% off
Product details

No exact matches found. Try adjusting your selections.