The short answer:
The best bioethanol fuel for your fireplace is a high-purity formula, ideally around 96% ethanol content. Fuel purity directly affects the flame quality, scent, and the long-term performance of your fireplace. Lower-grade or cheaper fuels can burn unevenly, release stronger smells, and leave behind nasty residues in your fuel box. These impact both the safety and the longevity of your fireplace. imaginfires offers high-quality, low-odour fuel that keeps your fireplace performing at its best – as well as three scented options that add a subtle fragrance while burning.
There’s no worse feeling than lighting your fireplace and being hit by an unpleasant odour. Or seeing the flame splutter and having to whisk your children or pets away to safety. In these situations, it’s not the fireplace that’s the problem – it’s the fuel.
Many people don’t realise just how important it is to choose the right bioethanol fuel for their fireplace. With so many different fuels on the market at different price points and purity levels, it can be tempting to reach for the cheapest option. But the reality is that this could be causing you, and your fireplace, more harm than good.
We uncover the hidden truths about bioethanol fuel, looking at everything from purity and odour to safety and longevity, so you can choose the best option for your fireplace.
Why fuel quality is so important
It’s important to note that not all bioethanol fuel is the same. Lower-quality fuels can have a negative effect on your experience using your fireplace. Here are the key differences between low-quality and high-quality fuels:
Odour
The scent is one of the first things you’ll notice when lighting your bioethanol fire. Low-quality fuels can emit unpleasant odours that linger in your room and take away from your enjoyment of the flames. On the other hand, high-quality fuels release very little scent. You may notice a faint odour upon lighting or when extinguished, but this quickly fades into the background.
Longevity
The quality of fuel can also impact how your fireplace performs. Lower-grade fuels can leave harmful residues inside your fuel box that build up over time. These can affect how well your fireplace runs and potentially shorten its lifespan. High-quality fuels don’t leave any hidden nasties behind, helping to keep your fireplace looking and running at its best for longer.
Safety
This is the most important difference between bioethanol fuel grades. Low-quality fuels can burn unpredictably, producing a flame that can flare unevenly or be difficult to control. And what’s more, the residue left behind also introduces a fire risk. Higher-quality fuels burn in a more controlled and consistent way, helping to keep you and your family safe during use.
Things to consider when choosing your bioethanol fuel
Purity
Purity is the easiest way to tell whether a fuel is high-quality or not. When you look at the label, you’ll usually see a purity percentage (for example 96%). This essentially means the concentration of ethanol in the formula. The remaining percentage (4% in this case) is water and denaturants, which are substances added to make the fuel non-drinkable.
We recommend opting for a bioethanol fuel with at least 95% purity. At imaginfires, all our premium fuels have a minimum purity rating of 95%, helping to keep your fire burning at its best.
Burn time
The burn time helps you determine how far your fuel will go. A good-quality bioethanol fuel typically provides around 3.5-4 hours of burn time per litre on a full flame. Lower-quality fuels tend to burn faster and less efficiently, meaning you get fewer hours per litre and will end up having to restock more often.
Our fuels provide at least 4 hours of burn time. If you want it to stretch even further, you can adjust your slider to reduce the flame size. This lowers the fuel consumption and helps you get the most out of every drop.
Cost in relation to value
It can be tempting to just order the cheapest bioethanol fuel out there. However, the price per litre doesn’t tell the whole story. Cheaper fuels are usually lower-purity and can damage your fireplace over time, so they’re not good value in the long run.
Our 12-pack of low odour fuel currently comes in at £46.99 for a one-off purchase. Or, you can opt for one of our subscription models to unlock even bigger savings. This works out at just 60p per hour of use, delivering much better value than a budget alternative.
Where to buy bioethanol fuel
You can buy bioethanol fuel from garden centres, DIY stores, online marketplaces, and specialist fireplace retailers. However, not all fuel is clearly labelled in terms of purity or origin, which can make it difficult to know exactly what you’re getting.
Specialist fireplace retailers are a more reliable option, especially if you can buy directly from the brand whose fireplace you own. That way, you can be confident that the fuel has been formulated and tested to deliver the performance that your fireplace deserves.
imaginfires offers a 12-pack of low odour fuel with 96%+ purity, as well as three scented options (vanilla, forest, and woodland spice) that add a subtle aroma to your room while burning. We also have a 6-pack of mixed scents if you’d like to try all three. Our fuel is suitable for use in all manual bioethanol fireplaces, producing a steady and consistent flame with no hidden nasties. You can purchase our fuel at a one-off cost, or sign up to one of our subscription models to receive regular deliveries at a schedule that suits you.
Frequently asked questions
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What can you expect when burning imaginfires’ bioethanol fuel?
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Where can I buy bioethanol fuel?
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What is liquid bioethanol fuel?
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How long does bioethanol fuel burn for?